Résumé
Detail-oriented marketing manager with strong expertise in digital marketing strategy, data analysis, data migration, & data integrity. Proven success in optimizing processes, martech stacks, & automation workflows.
Certifications
Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist Since 2017
HubSpot | Sales Hub Software Certified
HubSpot | Inbound Certified
Qualifications
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9+ years of HTML/CSS
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10+ years of B2B/B2C marketing experience: data analysis, data integrity, AB testing, & CRM best practices across Salesforce, HubSpot, NetSuite, Infusionsoft, & other CRMs
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10+ years of admin experience across platforms such as Google Analytics, GoToWebinar, Shopify, WordPress, Klaviyo, Marketo, & Pardot (Salesforce Marketing Cloud Account Engagement)
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10+ years of project management experience via apps such as Trello, Jira, Wrike, Basecamp, & Asana.
Education
B.A. Psychology, Minor English Writing & Rhetoric, 2015
ST. EDWARD'S UNIVERSITY
Austin, TX
Honors Program
Volunteer Work
April 2025-Present
EMAIL MARKETING LEAD
Path of Hope Rescue
As a volunteer, I write, build, & manage targeted email campaigns to increase engagement, drive donations (both monetary & in-kind) & raise awareness about our mission. Path of Hope Rescue is a nonprofit foster-based dog rescue headquartered in Spokane, Washington. We focus on saving dogs from high-kill shelters in southern states, particularly in Texas, which sadly has the highest euthanasia rate in the country.
April 2025-Present
SOCIAL MEDIA ADVISOR
Campaign to End Religious Abuse of Children
As a volunteer, I assist with social media technical needs & advise on content creation. A national 501(c)(3) nonprofit organization, also known as the Child Friendly Faith Project, whose mission is to share knowledge & build community around the issue of religious child maltreatment (RCM) & advocate for & empower those whose lives are impacted by RCM.
Work History & Experience
May 2025-Present
DIGITAL MARKETING MANAGER
WorkForce Software, an ADP company
Received Process Excellence Award (January) & Heroic Award (September).
Translates business requirements from stakeholders, while analyzing large data sets, & implementing a range of solutions across technologies to execute marketing activities that support our pipeline & revenue growth goals.
2016-2025
MARKETING CONSULTANT
Freelancer
Recent Clients: Amazon.com, Liquid Web, Big Head Cartoon & Entertainment. Increased revenue & traffic for a variety of clients while maintaining their voice & preserving their brand.
2021-2022
SENIOR MARKETING OPERATIONS MANAGER
Kronologic
Responsible for creating & driving new marketing processes around Kronologic solutions. Kronologic, an engineering-led startup with team members based all over the world, is dedicated to disrupting the industry when it comes to scheduling meetings and generating leads.
2020-2021
GLOBAL DEMAND GENERATION MANAGER
More4Apps
While working closely with experts across the globe, I ensured digital marketing strategy drove new customer acquisition, increased product adoption, & promoted cross-sell opportunities for More4apps technologies.
2019-2020
SENIOR MARKETING MANAGER
Simpler Trading
Managed internal marketing activities & developed processes & strategy for this financial team, a community of dedicated traders handpicked by John Carter, a 7-figure trader & the best selling author of Mastering the Trade.
2018-2019
MARKETING MANAGER
Fringe Sport
Oversaw marketing duties & product development processes for this online-based startup, an international manufacturer & distributor of fitness products, during a period of rapid growth & acceleration.
2017-2018
DIGITAL MARKETING COORDINATOR
Ascendant Capital
Coded emails, tracked investor behavior, managed projects & teams, & increased investment capital at this New York-based alternative asset management firm focusing on acquiring income-producing private companies.
2015-2017
COMMUNICATIONS COORDINATOR
GRAV
Provided marketing & customer services ranging from email campaigns, video content, blog writing, social media processes, & customer service team management to GRAV, the world’s largest manufacturer & producer of borosilicate smoke and vape product.