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Résumé

Detail-oriented, experienced marketing manager with strong expertise in digital marketing strategy, writing, and editing. Proficient in data analysis, promotional planning, and lead generation.

Qualifications

  • 7+ years of proven success on multiple email platforms including Pardot (Certified Specialist), MailChimp, & Klaviyo

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  • 7+ years’ experience analyzing customer data using Salesforce, NetSuite, Brightpearl, Infusionsoft & many other CRMs

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  • Extensive knowledge of SEO practices, HTML/CSS, AB testing tools, email marketing strategies, & project management with apps such as Hootsuite, Later, Jira, Wrike, Basecamp, Asana, & more 

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  • Comprehensive writing & editing skills via Microsoft Office Suite, G Suite, Shopify, WordPress, Wufoo, Wix, Visual Studio & more

Experience

Email Mgmt

7+ Years

  • Surpassed company revenue goals 3 qrtrs in a row via integrated email promotions 

  • Created email series that earned highest click rate in company history

  • Exceeded revenue goals by 100% through targeted content on email campaigns for corporate site

  • Converted over 50+ one-time investors into repeat customers for Ascendant Capital’s funds by producing dynamic email content and curated lists 

Content Creation

7+ Years

  • Currently manage 4 newsletters that average $80K in revenue monthly 

  • Wrote blog series (6 videos & accompanying articles) that ranked in top-performing 10% on corporate site due to high views & engagement 

  • Launched 15 products in 1 yr via strong copy, market research, & exceptional time mgmt, increasing revenue by 16%

  • Conceptualized, scripted, & directed 20+ product video/photoshoots ​

Editing

7+ Years

  • Edited & oversaw promotional assets and schedule which resulted in the product selling out within 15 hours of launch

  • Successfully edited patent filings to establish clarity & security over intellectual property and product design 

  • Developed & implemented company-wide stylesheets to unify brands, making them more identifiable & searchable 

  • Proofread content & edited web design attracting 15+ new customers within 60 days for site

Media Mgmt

7+ Years

  • Broke revenue records in 30 days without using top-selling products through unified campaigns across platforms

  • Led a team of 15+ to close out the best quarter in company history by overseeing all internal promos 

  • Advanced corporate brand & visibility by increasing new, engaged weekly followers by over 95%

  • Created a campaign targeting key industry influencers for new product that sold out within 48 hours

Work History

2021-Present

SENIOR MARKETING OPS MANAGER

Kronologic

Responsible for creating and driving new marketing programs around Kronologic solutions. Kronologic, an engineering-led startup with team members based all over the world, is dedicated to disrupting the industry when it comes to scheduling meetings and generating leads.

2020-2021

Global Demand Generation Manager

More4Apps

While working closely with experts across the globe, I ensured digital marketing strategy drives new customer acquisition, increases product adoption, and promotes cross-sell opportunities for More4apps technologies.

1/2020-10/2020

SENIOR MARKETING MANAGER

Simpler Trading

Manages internal marketing activities and develops processes and strategy for this financial team, a community of dedicated traders handpicked by John Carter, a 7-figure trader and the best selling author of Mastering the Trade.

2019-2020

MARKETING CONSULTANT

Freelancer

Increased revenue and traffic for a variety of clients while maintaining their voice and preserving their brand.

2018-2019

MARKETING MANAGER

Fringe Sport

​Oversaw marketing duties and product development processes for this online-based startup, an international manufacturer and distributor of fitness products, during a period of rapid growth and acceleration. 

2018

DIGITAL MARKETING COORDINATOR

Ascendant Capital

​Coded emails, tracked investor behavior, managed projects and teams, and increased investment capital at this New York-based alternative asset management firm focusing on acquiring income-producing private companies. 

2016-2018

COMMUNICATIONS COORDINATOR

GRAV

​Provided marketing and customer services including blog writing, email campaigns, video content, customer service team management, and social media processes to GRAV, the world’s largest manufacturer and producer of borosilicate smoke and vape product. 

Certifications

Pardot Certified Specialist 

Credential ID 20968628

Education

B.A. Psychology, Minor English Writing and Rhetoric, 2015

ST. EDWARD'S UNIVERSITY

Austin, TX

Honors Program

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